Vegas Golden Knights President Kerry Bubolz announced today, March 23, that the team has signed a multi-year partnership with Cirque du Soleil. The partnership will run for three seasons, beginning with the team’s inaugural 2017-2018 season.
“Cirque du Soleil is an iconic, worldwide entertainment brand and we are thrilled to partner with them in this capacity,” said Vegas Golden Knights Vice President of Global Partnerships Michael Mungiello. “Cirque du Soleil has had a significant presence in Las Vegas since 1992 and continues to be one of the most popular entertainment options in town. We are always looking for creative ways to enhance the overall fan experience at our home games and this partnership certainly helps advance that objective.”
Lou D’Angeli, VP of Marketing and PR for Cirque du Soleil’s Resident Shows Division, said, “We are very excited to be working with the Vegas Golden Knights and to welcome the NHL to Las Vegas. Cirque du Soleil has been a leader in Las Vegas’ live entertainment landscape for nearly three decades, and this partnership will go hand-in-hand with what we do best, providing world-class entertainment that is appealing to diverse audiences.”
Under the agreement, Cirque du Soleil becomes a strategic entertainment partner of the Vegas Golden Knights. The multi-year partnership extends through June 2020 and provides Cirque du Soleil with in-bowl branding elements throughout T-Mobile Arena, including dasher board signage, LED ribbon board exposure, digital presence on the VegasGoldenKnights.com homepage and mobile app and various in game features.
Additionally, Cirque du Soleil will have four title game nights each season, as four select Golden Knights home games will be designated “Cirque du Soleil” nights. During these game nights, Cirque du Soleil will have LED mesh exposure on the front of T-Mobile Arena, provide intermission entertainment and be involved in a variety of game presentation elements.
As a result of the partnership, Golden Knights fans can also expect to see Cirque du Soleil talent perform throughout the year at games and special events.
{ SOURCE: NHL | https://goo.gl/qQKDo5 }
